Where can I buy a list of UK nurseries and pre-schools with the owner's or manager's email?
We hold 13,586 nursery and pre-school records. Every one has a phone number, 12,442 have a named contact and 6,322 have that person's own email, which is just under half. The records split into nursery schools (mostly day nurseries) and pre-school education (pre-schools and playgroups), and you can buy either on its own. You get a free count and sample records before you pay.
What you get when you buy nurseries data
Here a record is one childcare setting at the address where children are looked after. A nursery chain shows up once for each of its sites, not once as a company.
| Channel | Records with it | Share | Coverage | What it means for nurseries |
|---|---|---|---|---|
| Post | 13,586 | 100% | Strong | Every setting has a fixed address. A letter or pack addressed to the owner or manager by name is a solid first step, and the only route that needs no thought about consent rules. |
| Phone | 13,586 | 100% | Strong | Every record has a number. Expect it to be answered by whoever is free in the office or the room, so ask for the named person and be ready to call back at a quieter time. |
| Named contact | 12,442 | 92% | Strong | Nine in ten records carry a named person, so you can write and call to someone specific almost everywhere on the list. |
| Email | 6,322 | 47% | Usable, with care | Just under half of records have the named person's own email. That supports a decent email test, but you'll need post or phone to reach the other half. |
| General email | 2,527 | 19% | Usable, with care | The setting's shared address. Parents use it heavily, so a supplier message has to say plainly who it is for. Worth having as a fallback for records without a named email. |
Records with each contact channel (13,586 nurseries in all)
A few quirks are worth knowing before you order. A small group's sites often share one email domain and sometimes one named owner, so the same person can appear on several records. Decide whether you want to contact that owner once or once per site. Pre-schools often meet in a hall they rent, so the address can be a church or community centre, and post may be picked up only on session days. Some nursery classes sit inside a primary school; if you only want stand-alone settings, say so when you ask for a count and check the sample for school names.
The types of nurseries you can choose from
Take nursery schools alone if your offer suits settings open long days and most of the year: fee software, payroll, food, laundry, energy or building work. Take pre-school education alone if you sell things that suit short sessions and tight budgets, such as low-cost resources, committee insurance or bookkeeping for volunteers. Keep both if you sell training, safeguarding support or play equipment, which every setting needs whatever its hours.
| Type | Records | Phone numbers | Named contacts | Named emails |
|---|---|---|---|---|
| Nursery schools and day nurseries | 7,898 | 7,898 | 7,105 | 3,997 |
| Pre-schools and playgroups | 5,688 | 5,688 | 5,337 | 2,325 |
Who the named contacts are
In a private day nursery the named person is usually the owner or the nursery manager. In a small business those are often the same person, and they sign off most purchases on the spot. In a nursery group, the site manager can choose small items, while contracts tend to go to an area manager or the directors. Pre-schools are different. Many are run by a charity or a parent committee: the manager runs the sessions, but spending over a small amount usually needs the committee's agreement. Expect slower decisions there, and send something the manager can pass on.
- Owner
- Director
- Nursery manager
- Deputy manager
- Pre-school manager or leader
- Committee chair
- Area manager
- Business manager
Committee roles change hands as parents' children move on to school, often each year. If you want a committee chair or treasurer, check your sample first: the manager is the steadier contact.
Selections worth paying for with nurseries
Each selection trims the list and the bill. These are the ones that tend to earn their place for nurseries, and the ones that usually don't:
| Select by | For nurseries | Why |
|---|---|---|
| Type of business | Worth it | The split that matters most. Day nurseries and pre-schools differ in hours, budgets and who signs, so choose the one your offer fits, or both. |
| Independents or groups | Worth it | Single-site owners decide fast. Groups need a different pitch aimed at area managers or directors. Pick one so your message fits. |
| Region or county | Worth it | Worth paying for if you train staff on site, deliver food or carry out building work, where you can only serve a set area. |
| Postcode area or radius | Worth it | Best for very local services such as cleaning, maintenance or bank staff, where a short drive is the whole point. |
| Records with an email only | Sometimes | Halves the order to the records with a named email. Fine for a pure email trial; poor value if you'll also post or phone. |
| Job title | Sometimes | Useful for picking owners only, or group roles. Most records name the owner or manager anyway, so tight title filters shrink the list fast. |
| Number of employees | Sometimes | A rough guide to setting size. Handy for dropping very small pre-schools if your product needs a bigger staff team. |
| Turnover | Rarely needed | Rarely worth it. Many settings are charities or small owner businesses where turnover is unknown, or it belongs to a group rather than the site. |
How much does nurseries data cost?
Every record in an order is charged at the rate for the size of the whole order.
13,586 records13,586 ÷ 1,000 × £220
Price excluding VAT£2,988.92
6,322 records6,322 ÷ 1,000 × £245
Price excluding VAT£1,548.89
7,898 records7,898 ÷ 1,000 × £245
Price excluding VAT£1,935.01
5,688 records5,688 ÷ 1,000 × £245
Price excluding VAT£1,393.56
| Records in the order | Price per 1,000 |
|---|---|
| Fewer than 2,500 | £295 |
| 2,500 to 4,999 | £270 |
| 5,000 to 9,999 | £245 |
| 10,000 to 19,999 | £220 |
| 20,000 to 49,999 | £195 |
| 50,000 or more | £170 |
Price per 1,000 records by order size (excluding VAT)
Each type on its own falls in the 5,000 to 9,999 band. Taken together, the order passes 10,000 records and every record drops to the next band down, so the whole list costs less than buying the two types as separate orders. If you might want both within the year, ask for a quote on each and on the combined list.
Licence, accuracy, screening and delivery
A 12-month licence suits this sector, because nurseries often buy at set times: before the new intake, when a contract ends, or after an inspection points to a gap. You can contact the same settings again across the year without buying the list twice. Phone screening is valid for 28 days from delivery, so screen again before a later round of calls. Managers do move on, so treat a new name on the phone as normal and update your copy.
The full terms in plain English are on our buying terms page.
Using nurseries data legally
Legal form of UK workplaces in this sector (ONS 2026)
- Companies50%
- Sole traders16%
- Partnerships3%
- Charities, non-profits and mutuals25%
- Public sector (central government, local authority, public corporation)5%
| Legal form (ONS) | UK workplaces | Share | Marketing email (PECR) | Sales calls |
|---|---|---|---|---|
| Companies | 11,995 | 50% | Allowed with your identity and an opt-out | Check the CTPS |
| Sole traders | 3,855 | 16% | Prior consent needed | Check the TPS |
| Partnerships | 740 | 3% | Prior consent needed (LLPs and Scottish partnerships: as companies) | Check the TPS (LLPs: the CTPS) |
| Charities, non-profits and mutuals | 5,925 | 25% | Allowed with your identity and an opt-out | Check the CTPS |
| Public sector (central government, local authority, public corporation) | 1,280 | 5% | Allowed with your identity and an opt-out | Check the CTPS |
| All UK workplaces in SIC 85100, 88910 | 23,785 | 100% |
About half of workplaces in these industries are limited companies, and about a quarter of workplaces in these industries are charities and other non-profits. One detail matters for pre-schools. The ICO says you can email any corporate body, and lists companies, LLPs, Scottish partnerships and government bodies. A charity set up as a charitable company or a CIO is a corporate body; one run as an unincorporated association is not, according to the Charity Commission. If a committee-run pre-school is an unincorporated association, the ICO's list does not cover it, so start with post or phone unless you are sure of its status. Owner-run nurseries trading as sole traders or partnerships need consent before you email them. A named manager's work email is personal data whatever the setting's legal form, so honour any objection and keep a do-not-email list, as the ICO advises. See ICO: electronic mail marketing and Charity Commission: charity types (CC22a).
Before you buy nurseries data: questions to settle
- Day nurseries, pre-schools or both? Match the type to the hours and budget your offer needs.
- Owner or group? Decide whether you want single-site owners, group sites, group head roles, or all three.
- Who signs? If a committee approves spending at pre-schools, plan a follow-up the manager can take to a meeting.
- School nursery classes in or out? Tell us if you only want stand-alone settings, then check the sample.
- One contact per owner? Decide how you'll treat an owner who appears on several sites before you start sending.
- How will you reach the half without a named email? Budget for post or calls before you set the order size.
Questions about buying nurseries data
Where can I buy a list of UK nurseries and pre-schools with the owner's or manager's email?
We hold 13,586 nursery and pre-school records. Every one has a phone number, 12,442 have a named contact and 6,322 have that person's own email, which is just under half. The records split into nursery schools (mostly day nurseries) and pre-school education (pre-schools and playgroups), and you can buy either on its own. You get a free count and sample records before you pay.
Can I buy nurseries data for private day nurseries only, without pre-schools?
Yes. Nursery schools and pre-school education are separate types, so you can take the 7,898 nursery schools records alone. If you also want to leave out nursery classes inside schools, mention it when you ask for a count.
Who is the named contact at a nursery?
Usually the owner or the nursery manager. At committee-run pre-schools it is normally the manager or leader, with the committee approving larger spending. Group roles such as area manager appear where we hold them; your count shows how many.
Is nurseries data worth buying if I only plan to email?
It can be, but you'd be paying for a list where just under half the records carry a named email. An email-only order of 6,322 records is smaller and cheaper; if you also plan to post or call, take the full list instead.
Can I email committee-run pre-schools I buy from you?
Check their legal form first. Charitable companies and CIOs are corporate bodies; unincorporated associations are not, and the ICO does not list them as corporate bodies. Post and phone (screened against the TPS and CTPS) are the safer first contact.
How much does nurseries data cost?
All 13,586 records: £2,988.92 excluding VAT, at £220 per 1,000. The 6,322 with a named email: £1,548.89. Orders under 2,500 records are £295 per 1,000, and the minimum order is £300 plus VAT. Your quote gives the exact figure.