Buying guide · counts November 2026

Buy pubs data: reach the person who really decides

Before you buy pubs data, work out where the decision for your product is made: behind the bar, or at a pub company's office. That one question decides which records you need, which selections are worth paying for and how much of the file you can use. This page walks through it with our real counts and worked prices.

22,126pubs on our database (contacts available)
6,929with a named contact email
£4,314.57for the whole list, excluding VAT
24 hoursusual delivery after payment, Excel or CSV

Counts of records available updated . Prices exclude VAT.

  • At least 95% accurate
  • 12-month multi-use licence
  • TPS and CTPS screened
  • Excel or CSV in 24 hours
  • ICO registration ZA810991

Get a free count and quote for pubs data

Tell us what you need. We'll send a free count, sample records and a written quote. No obligation.

By sending this form you agree that IIB Trading Ltd, which runs Buy B2B Data, may phone or email you about your enquiry. We won't add your details to any list or pass them on. See our privacy policy.

Where can I buy a list of UK pubs with the licensee's name, phone number and email?

You can buy it here as an Excel or CSV file. We hold 22,126 pub records, and every one has a postal address and a phone number. 18,258 name a contact, usually the licensee, landlord or manager, and 6,929 (about 31%) carry that person's own email. So plan on post or phone for most pubs and use email where you hold it. A free count shows the split for your area before you pay.

What you get when you buy pubs data

Here one record is one pub: a single building with its own address and phone line. It is not one business. A couple running one village local are one record, and a group with forty managed sites can be forty.

ChannelRecords with itShareCoverageWhat it means for pubs
Post
Postal address and postcode
22,126100%StrongEvery record has an address. A letter waits on the bar or in the back office until the licensee has a quiet hour, which suits a trade where nobody sits at a desk all day.
Phone
Telephone number (screened against TPS and CTPS)
22,126100%StrongEvery record has a number, normally the pub's own line. Whoever is on shift picks up. Ask for the licensee by name, and call before the doors open rather than during service.
Named contact
Name and job title
18,25883%StrongMore than eight records in ten name a person. In most cases that is someone working at the pub itself, not a head office buyer.
Email
Named contact email address
6,92931%Usable, with careAbout three pubs in ten. Enough for a test or for one part of the campaign, not enough to be your only channel.
General email
Business email such as info@ or reception@
2,20110%Usable, with careThe pub's own inbox handles table bookings and function enquiries. A supplier message there may be read by bar staff first, so keep it short and make it something the team can pass on.

Records with each contact channel (22,126 pubs in all)

Post22,126Phone22,126Named contact18,258Email6,929General email2,201

Every record also carries the business name and category, and can include a website and employee size band. Counts are for the whole UK list; your free count gives them for your selection.

Group sites repeat. Managed pubs that belong to the same company often share a trading style and sometimes a group name. If you sell something one head office buys for the whole estate, those repeats are the same buyer many times over. Sort the file by business name when it arrives and decide whether you want one record per group or every site.

Pubs change hands. Tenancies end and managers move between sites more often than in office-based trades. A named licensee can be gone within months, while the pub itself carries on. Address post to the name and the role, such as "The Licensee", so a letter still lands if the person has left.

Pubs that trade mainly as restaurants are kept in a separate pub food category (1,317 records), and the small category of pub management services (39 records) holds some operators' offices. Neither is in this list unless you ask for it.

Who the named contacts are

Who the named person is depends on how the pub is run, and you can't always tell from the record. In a free house the owner holds the purse strings and can say yes on the spot. In a tenanted or leased pub the tenant runs their own business inside a pub company's building. They choose many things themselves, but the agreement may tie them to the landlord for beer and other drinks. In a managed house the person on the record is a salaried manager. They run the site, but suppliers, tills and contracts are chosen centrally.

So the name on the record is always someone who knows the pub. Whether they can sign your order depends on what you sell. Local, site-level purchases usually sit with them. Estate-wide contracts in managed pubs usually don't.

In England and Wales, a pub licensed to sell alcohol must have a designated premises supervisor who holds a personal licence. That is often the person named on our record. The premises licence itself can be held by the business that runs the pub, which may be a company rather than the person you are writing to. Treat the named licensee as your way into the pub, and be ready for them to refer bigger decisions upwards.

Selections worth paying for with pubs

These are the selections we can make. We can't select pubs as tied, free or managed, so the verdicts below say how close each one gets you.

Select byFor pubsWhy
Independents or groupsWorth itThe most useful choice in this sector. Pick multi-site groups to find operators that buy for several pubs at once. Pick single-site independents for owner-run pubs. Be aware that a tenant of a pub company runs one site, so a tied pub can sit among the independents.
Region or countyWorth itPubs are everywhere, so area is the natural way to size an order to your sales or delivery patch. It also lets you keep Scotland apart if your offer depends on English and Welsh licensing rules.
Postcode area or radiusWorth itIdeal for local services such as cellar engineers, glass washers, cleaners and quiz hosts. A radius keeps the file to pubs your team can actually visit.
Number of employeesSometimesA rough guide to size. A wet-led local with a handful of staff and a busy food pub with a full kitchen need a different pitch. Bear in mind that part-time bar staff make headcounts move around.
Job titleSometimesUseful to separate general managers (often managed houses) from owners and licensees. Don't over-narrow it: in small pubs the same person holds every role, whatever the title says.
Records with an email onlySometimesCuts the file to the 6,929 records with a named email. Fine for an email trial. For a full campaign you would leave out about two pubs in three, so take every record and write to the rest.
TurnoverRarely neededPub takings are hard to pin down from outside, and for this trade employee size and single site versus group tell you more. Skip it unless your price depends on revenue.
Records with a phone number onlyRarely neededEvery pub record we hold already has a phone number, so this selection removes nothing.

How much does pubs data cost?

Every record in an order is charged at the rate for the size of the whole order.

The whole pubs list

22,126 records22,126 ÷ 1,000 × £195

Price excluding VAT£4,314.57

Only the pubs with a named contact email

6,929 records6,929 ÷ 1,000 × £245

Price excluding VAT£1,697.61

Every pub record that names a contact

18,258 records18,258 ÷ 1,000 × £220

Price excluding VAT£4,016.76

The records with a named person, so every letter and call can open with a name. Still big enough for a low band.

An illustrative patch of 1,500 pubs

1,500 records1,500 ÷ 1,000 × £295

Price excluding VAT£442.50

A made-up size for illustration, roughly what a few counties or a wide radius might give. Your free count gives the real figure.

Records in the orderPrice per 1,000
Fewer than 2,500£295
2,500 to 4,999£270
5,000 to 9,999£245
10,000 to 19,999£220
20,000 to 49,999£195
50,000 or more£170

Price per 1,000 records by order size (excluding VAT)

Fewer than 2,500£2952,500 to 4,999£2705,000 to 9,999£24510,000 to 19,999£22020,000 to 49,999£19550,000 or more£170

Highlighted: the band for the whole list. Excluding VAT; worked examples, not quotes.

The whole file and the named-contact cut sit in neighbouring bands, so the gap in price is smaller than the gap in records. If you sell to the pub site rather than to head offices, compare both in your quote before you trim. If you only want group operators, a narrow order can fall into the top band per record, but it may also be far fewer records than you expect, so get the count first.

Price a different selection: use the B2B data price calculator, pre-set to pubs. Minimum order £300 plus VAT.
Get a free count and quote for pubs data Tell us what you need. We'll send a free count, sample records and a written quote. No obligation.
Get my free count and quote

Licence, accuracy, screening and delivery

LicenceA 12-month multi-use licence: use the list as often as you like for your own marketing for 12 months. It's for your business only, not for resale.
Accuracy guaranteeAt least 95% of the records you buy are guaranteed to be accurate. If your list falls short, we'll replace the inaccurate records or refund their cost. Tell us within 30 days of delivery (6 weeks for returned post), with evidence such as returned mail, call notes or a bounce report.
Telephone screeningPhone numbers are screened against the TPS and CTPS before the list is sent. The screening covers 28 days from the date you receive the list; after that, screen again before you call.
UpdatesRecords are checked by telephone researchers every day, and businesses that have closed or moved are updated or removed.
DeliveryExcel or CSV, sent by secure email transfer, usually within 24 hours of payment.
Minimum order£300 plus VAT.
Before you payA free count for your exact selection, sample records, and a written quote.

The licence runs 12 months, and in pubs that matters. Licensees and managers move on often, so plan to use the list several times through the year and check names before a big mailing. The TPS and CTPS screening covers 28 days from delivery. Pub lines are often listed, so screen again before each new calling round. The licence covers your own marketing only. A brewery can't pass the file to its distributors, and a pub company can't share it with its tenants.

The full terms in plain English are on our buying terms page.

Legal form of UK workplaces in this sector (ONS 2026)

37,350UK workplaces
  • Companies79%
  • Sole traders13%
  • Partnerships8%
  • Charities, non-profits and mutuals1%
Legal form (ONS)UK workplacesShareMarketing email (PECR)Sales calls
Companies29,57079%Allowed with your identity and an opt-outCheck the CTPS
Sole traders4,67513%Prior consent neededCheck the TPS
Partnerships2,8058%Prior consent needed (LLPs and Scottish partnerships: as companies)Check the TPS (LLPs: the CTPS)
Charities, non-profits and mutuals3001%Allowed with your identity and an opt-outCheck the CTPS
Public sector (central government, local authority, public corporation)00%Allowed with your identity and an opt-outCheck the CTPS
All UK workplaces in SIC 5630237,350100%

ONS UK Business Counts 2026: about 20% sole traders or partnerships. ONS includes some LLPs under partnerships, so that share is an upper estimate. Post is not covered by PECR.

ONS counts workplaces, not businesses. Every managed pub of a large company counts as its own workplace, so big estates push the company share up. The sole traders and partnerships are the pubs that matter most for email: they are usually small operators, and you need their consent first.

Two details are easy to miss. The ICO treats a Scottish partnership as a corporate body, the same as a company or LLP, so a partnership running a pub in Scotland can be emailed without prior consent, with an opt-out. And a named work email such as the licensee's own address is still personal data under UK GDPR, so you need a lawful basis and must honour objections.

In practice: you can't see legal form from a pub's trading name. Look for a company name in the record, email those, and reach the others by post or phone first.

Before you buy pubs data: questions to settle

Questions about buying pubs data

Where can I buy a list of UK pubs with the licensee's name, phone number and email?

You can buy it here as an Excel or CSV file. We hold 22,126 pub records, and every one has a postal address and a phone number. 18,258 name a contact, usually the licensee, landlord or manager, and 6,929 (about 31%) carry that person's own email. So plan on post or phone for most pubs and use email where you hold it. A free count shows the split for your area before you pay.

Can I buy a list of free houses only, without pub company pubs?

Not as a ready-made selection. We can't flag a pub as free, tied or managed. The nearest is single-site independents, which removes most group-run sites but can still include pubs run by tenants of a pub company.

Can I buy pubs data for pub group head offices rather than individual pubs?

Partly. Choose multi-site groups and ask for director or operations job titles. You can also add the small pub management services category. Expect far fewer records than the full file, and get a count before you plan the campaign.

Will the named contact at a managed pub be able to place an order?

Often not for contracts or equipment, which are usually chosen centrally. They can still be a good first contact for local services, events and trials, and a route to their area manager.

Can I legally email pubs from a bought list?

Pubs run by companies or LLPs, and partnerships in Scotland, can be emailed if you say who you are and offer an easy opt-out. Sole traders and other partnerships need to have agreed first, so write or call them instead.

How much does pubs data cost?

All 22,126 records: £4,314.57 excluding VAT, at £195 per 1,000. The 6,929 with a named email: £1,697.61. Orders under 2,500 records are £295 per 1,000, and the minimum order is £300 plus VAT. Your quote gives the exact figure.

Get a free count and quote for pubs data

Tell us the area and details you need. We'll reply with a free count, sample records and a written quote, usually the same working day.

By sending this form you agree that IIB Trading Ltd, which runs Buy B2B Data, may phone or email you about your enquiry. We won't add your details to any list or pass them on. See our privacy policy.

Sources

Back to the top ↑