Where can I buy a list of UK car dealers with the dealer principal's name and email?
You can order it here as an Excel or CSV file. We hold 12,573 car dealer records in two types: 6,738 that sell new and used cars and 5,835 that sell used cars only. Every record has a phone number and an address. 8,659 name a person and 4,162 carry that person's own email, about a third overall. The used-only lots are far richer in names and emails than the franchise-style sites, so ask for a free count split by type before you choose.
What you get when you buy car dealers data
A record is one selling site: a showroom or a forecourt at its own address, with its own number. These are the routes open to you across both dealer types together.
| Channel | Records with it | Share | Coverage | What it means for car dealers |
|---|---|---|---|---|
| Post | 12,573 | 100% | Strong | All 12,573 sites have a postal address. A letter addressed to the dealer principal or owner by name is often the cleanest way into a franchise site, where the person you want rarely answers the main line. |
| Phone | 12,573 | 100% | Strong | Every record has a number, so the whole list can be called. Numbers are screened against the TPS and CTPS before delivery. |
| Named contact | 8,659 | 69% | Usable, with care | 8,659 records name someone. That is high for used-only lots and much lower for new-and-used sites, where many records give the site but no person. See the type table below. |
| Email | 4,162 | 33% | Usable, with care | 4,162 records hold a named email. Strong among used-only dealers, weaker among new-and-used sites, so an email-led plan will lean towards the independents whether you mean it to or not. |
| General email | 2,037 | 16% | Usable, with care | Another 2,037 records hold a general inbox, usually the sales or enquiries address that car buyers use. A trade offer there competes with customer leads, so make the subject line plain about who it is for. |
Records with each contact channel (12,573 car dealers in all)
One site, one record. A dealer group with ten showrooms appears ten times, each with its own address and number, often under the same company name. That is what you want for a field rep or a local mailing. It is not what you want if the decision is made once, at head office: there you are paying for ten records to reach one buyer. Look at your sample for repeated names before you settle the order size.
Each site sits in one category. A dealer that also runs a workshop is filed here as a dealer, not as a garage. Specialist outlets such as car auctions, importers and car finance firms are separate categories and are only counted if you ask.
The types of car dealers you can choose from
Take the new-and-used type if you sell to franchise showrooms or groups: fleet, valeting contracts, signage, staff training or anything a sales manager signs for. Take used-only if your buyer is an owner-run lot: stock finance introductions, forecourt kit, warranty products, small-business software. Take both when your offer fits any dealer, because one order of both is charged at a lower rate per 1,000 than either type on its own.
| Type | Records | Phone numbers | Named contacts | Named emails |
|---|---|---|---|---|
| New and used car dealers (mostly franchised and larger sites) | 6,738 | 6,738 | 3,513 | 1,727 |
| Used car dealers only (mostly independent lots) | 5,835 | 5,835 | 5,146 | 2,435 |
Who the named contacts are
The named person depends on the type. At a used-only lot it is usually the owner, who buys the stock, sells the cars and pays the bills, so one name covers every decision. At a franchise site the named contact is more often the dealer principal or general manager, who runs the site day to day. Bigger spending in a group, such as systems, marketing contracts or utilities, is often agreed above site level, so a site manager may be your way in rather than the person who signs.
- Owner
- Dealer principal
- General manager
- Managing director
- Director
- Sales manager
Because about half of the new-and-used records carry no name, a list cut to named contacts only will shrink most on the franchise side. If those sites matter to you, keep the unnamed records and write to "The Dealer Principal" at the address instead.
Selections worth paying for with car dealers
These are the selections we can make. The verdicts are for car dealers, where one half of the list is single-owner lots and the other half includes many group-run showrooms.
| Select by | For car dealers | Why |
|---|---|---|
| Type of business | Worth it | The single most useful choice here. New-and-used and used-only dealers differ in who you reach and how much contact detail you get, so pick the type that matches your buyer. |
| Independents or groups | Worth it | Lets you keep group branches for a site-by-site campaign, or drop them when your sale is decided centrally and you would otherwise pay for many records of one company. |
| Postcode area or radius | Worth it | Worth it for anything delivered or fitted on site, such as signage, valeting or forecourt equipment. Dealers cluster on main roads into towns, so a modest radius can hold a fair number. |
| Job title | Sometimes | Useful at franchise sites to ask for the dealer principal or general manager. Close to pointless at used-only lots, where the owner holds every role. |
| Records with an email only | Sometimes | Gives 4,162 records, most of them used-only dealers. Fine if email is your plan, but it quietly drops most franchise sites. |
| Number of employees | Sometimes | Can separate a large showroom from a two-person lot, but the type of business already does much of that work at no extra cost in thinking. |
| Records with a phone number only | Rarely needed | Every record we hold has a number, so this filter removes nothing. Leave it out of your quote. |
How much does car dealers data cost?
Every record in an order is charged at the rate for the size of the whole order.
12,573 records12,573 ÷ 1,000 × £220
Price excluding VAT£2,766.06
4,162 records4,162 ÷ 1,000 × £270
Price excluding VAT£1,123.74
5,835 records5,835 ÷ 1,000 × £245
Price excluding VAT£1,429.58
8,659 records8,659 ÷ 1,000 × £245
Price excluding VAT£2,121.45
| Records in the order | Price per 1,000 |
|---|---|
| Fewer than 2,500 | £295 |
| 2,500 to 4,999 | £270 |
| 5,000 to 9,999 | £245 |
| 10,000 to 19,999 | £220 |
| 20,000 to 49,999 | £195 |
| 50,000 or more | £170 |
Price per 1,000 records by order size (excluding VAT)
The whole list of 12,573 falls in the £220 band. Each type bought on its own is charged at £245 per 1,000, so if you might want both later, buying them together now costs less than two separate orders. If you only want one type, the whole-list price does not help you: take the type you need.
Licence, accuracy, screening and delivery
The 12-month licence matters here because a dealer's busy spells come and go with the selling calendar. A manager too stretched to talk in a heavy month may be open to it a few weeks later, and you can go back to them without buying again. Phone screening covers 28 days from delivery, so screen again before a later round of calls. Used lots open, close and change name often; test a few sample records against the dealers' websites before you order.
The full terms in plain English are on our buying terms page.
Using car dealers data legally
Legal form of UK workplaces in this sector (ONS 2026)
- Companies81%
- Sole traders13%
- Partnerships5%
- Charities, non-profits and mutualsunder 1%
| Legal form (ONS) | UK workplaces | Share | Marketing email (PECR) | Sales calls |
|---|---|---|---|---|
| Companies | 19,360 | 81% | Allowed with your identity and an opt-out | Check the CTPS |
| Sole traders | 3,205 | 13% | Prior consent needed | Check the TPS |
| Partnerships | 1,185 | 5% | Prior consent needed (LLPs and Scottish partnerships: as companies) | Check the TPS (LLPs: the CTPS) |
| Charities, non-profits and mutuals | 10 | under 1% | Allowed with your identity and an opt-out | Check the CTPS |
| Public sector (central government, local authority, public corporation) | 0 | 0% | Allowed with your identity and an opt-out | Check the CTPS |
| All UK workplaces in SIC 45111, 45112 | 23,765 | 100% |
Car dealing leans towards companies. ONS counts put about four in five workplaces in this sector with companies and nearly all the rest with sole traders and partnerships. The mix is not even across the list: franchise showrooms are mostly run by companies, and the sole traders mostly sit among small used lots, which is also where most of our named emails are. So the email-only cut carries more of the consent problem than its size suggests. The ICO says sole traders and some partnerships count as individuals for marketing email and texts, so you need their specific consent, and the soft opt-in does not cover contacts from a bought-in list. Legal form is not a selection we offer. Check a used-car trader on Companies House before you email them, or open with a letter or a call. Named people at companies can be emailed under these rules, but their addresses are personal data, so data protection law still applies.
Before you buy car dealers data: questions to settle
- Franchise sites, used lots, or both? Choose by who buys your product, then ask for the count split by type.
- Is the sale made at the site or at head office? If head office, drop group branches or expect several records per company.
- Can you write to a role instead of a name? Many new-and-used records carry no named person, so plan letters to "The Dealer Principal".
- Are you counting on email? The named emails sit mostly with used-only dealers; check that matches your target.
- How will you check legal form? Agree a Companies House check for small traders before anyone sends an email or text.
- Do you need auctions, importers or car finance firms? They are separate categories and only counted if you ask.
- Have you read the sample? Look for repeated group names and for any sites that have closed.
Questions about buying car dealers data
Where can I buy a list of UK car dealers with the dealer principal's name and email?
You can order it here as an Excel or CSV file. We hold 12,573 car dealer records in two types: 6,738 that sell new and used cars and 5,835 that sell used cars only. Every record has a phone number and an address. 8,659 name a person and 4,162 carry that person's own email, about a third overall. The used-only lots are far richer in names and emails than the franchise-style sites, so ask for a free count split by type before you choose.
Can I buy a list of used car dealers only, without the franchised main dealers?
Yes. Used-only dealers are their own type, with 5,835 records. 5,146 of them name a person and 2,435 hold that person's email. Ask for that type on its own.
Why do fewer franchised dealer records have a named contact?
Bigger showrooms put a main line and a sales inbox up front rather than a person. Of the 6,738 new-and-used records, 3,513 name someone. The rest still have an address and number, so you can write to the dealer principal by role.
Will a dealer group show up more than once?
Yes, once for each site we hold. That suits local or site-by-site campaigns. If your sale is made at group level, ask for single-site independents, or check the sample and expect to pay for several records of one company.
Is it cheaper to buy both dealer types together?
Per record, yes. The whole list of 12,573 is priced at £220 per 1,000, while either type alone is £245 per 1,000. It is only a saving if you will use both.
How much does car dealers data cost?
All 12,573 records: £2,766.06 excluding VAT, at £220 per 1,000. The 4,162 with a named email: £1,123.74. Orders under 2,500 records are £295 per 1,000, and the minimum order is £300 plus VAT. Your quote gives the exact figure.